Writing

Essays on design leadership, systems thinking, and building organizations where great design is the default.

7 min read

The Frontier Design System

A working theory for turning product context into maps, prototypes, and eventually the app itself

9 min read

Prototyping the Path

The best software has always been built by making the idea real before pretending we understand it.

6 min read

The Curiosity Gap

Curiosity compounds. Everything else is temporary.

10 min read

The Design Paradox

Design jobs are flat. The design process is "dead." So why does design matter more than ever?

12 min read

How I AI (v1)

How I'm integrating AI into leadership, design, and everyday creation

8 min read

Design the System

Why I see my job as designing the system that designs everything else

6 min read

Five Months at Nubank

Building something truly different in structure, ambition, and how we actually work

More essays coming soon.